Back Slash or Forward Slash?

I recently heard a radio commercial for a company, which we will call “ACME”. The commercial ended with: “Please visit us at w w w dot ACME dot com backslash contact.”
The first problem? There is no need to say w w w anymore. It wastes your air time.
The second problem? They intended me to visit “” but the ad said Backslash instead of Forward slash. How many people would have accidentally gone to\contact?
The average customer may not know the difference.
Here’s an easy way to remember it… If Slash is walking to CBGB to play a gig and he’s leaning backwards, then that’s a Back Slash. If Slash is walking to the CBGB and he’s leaning forward, then that’s a Forward Slash.

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